1. Over 75% of users visit websites on their mobile devices
Often times when web designers are creating the outline for a new site, their main focus is the design of the desktop version. But with social media and consumer culture relying so heavily on mobile devices, having an impressive and responsive website is more important than ever.
When “research” tells us over 75% of users are visiting websites on their mobile devices, it forces business owners to adjust accordingly to ensure their content fits these new trends in consumer culture. Whether it’s adding a prominent “call now” button or optimizing your photos to fit well in portrait settings, now is the time to review your current site and adjust when necessary.
2. 89% of consumers will go to your competitors website if they had a poor experience on yours
Not only is it important for your content to be responsive, it must also establish a proper first impression. On average, internet users tend to spend only 3-5 seconds on a web page, so having an aesthetically pleasing and easily accessible website is more important than ever. Speaking from research and experience, if you have a poorly designed website then statistics prove that there is a very high chance that your potential customers will simply move on to your competitors.
In this digital age, it’s impossible to tell the quality of service you will receive from companies you’ve never set foot in. If an unfamiliar business has a poor online presence and leaves a bad impression, then chances are you’ll just find someone else. Whether you like it or not, there’s a direct correlation between how you look online and how consumers perceive the quality of your product/service.
3. 70% of consumers claim that website speeds affects their willingness to make a purchase
We’ve all been there before. You click on a website looking to do some casual online shopping, and each page takes 10-15 seconds just to load. As we continue to progress towards a world where consumers expect instantaneous everything, you don’t want to be losing sales simply because your developer doesn’t know how to optimize your site.
There’s a lot of different factors that go into increasing your web page load speeds but here are a couple easy ones you can bring up to your developer:
- Image Size
- Amount of elements
- Type of Content Delivery Network (CDN)
- Amount of HTTP requests
- Minified CSS & JavaScript
- Type of hosting services
Some of these terms may seem scary and unfamiliar but honestly if these are concepts that your current web developer doesn’t understand, then chances are you’re due for an upgrade.
